A new core algorithm update on june 2, titled june 2021 core update. The june 2021 core update will be a global rollout within two weeks and will impact all languages on the web. The deployment is expected to be completed by mid-june. Google search liaison danny sullivan has announced that we should also expect a main industry leads update in july 2021. Updates were previously delayed from the planned may 4th date. Historically, google has released a core algorithm update approximately every two months, with the last update occurring six months ago in december 2020. Previously, the last update was in may 2020 , followed by several smaller (though notable) ones. In january and may 2021. So why is google rolling out two updates in quick succession now? Well, google originally planned to bundle all of its updates into one comprehensive base update,
but couldn't prepare everything in time. As such, google has decided to move forward with the parts that are ready now and release the rest in the main july 2021 update. More details regarding the exact date have yet to be announced. Advertisement. Google rolling out two updates in quick succession what google has to industry leads say about the june 2021 core update google's danny sullivan said "Most sites won't notice any of these updates, as is usually the case with all major updates." previously, google explained the reasoning behind rolling out core updates, citing that "They are designed to ensure that, overall, we are fulfilling our mission to present relevant and authoritative content to internet users." danny sullivan on google update moreover,
in this unique situation of two successive deployments. Google claimed that “it is possible that a very small chunk of content could see changes in june that reverse in july.” what should I expect from the june main update and beyond? As with industry leads any google algorithm update, your page rankings may go up, down, or stay the same. Despite what google says, it's likely that seo professionals who run many sites will see many changes in google search results. In saying that, if for some reason you are negatively affected by google's june 2021 algorithm update, keep in mind that these effects may reverse with the july 2021 core update. Keep in mind that baseline updates are designed to filter out low-effort, low-quality content from high-ranking posts and reward seo professionals who prioritize producing valuable informational content. If a major update causes your page to lose ranking,