Didi was pushed to the forefront of public Tunisia Phone Number List opinion not only because of considerable factors, but also because of supervisory reasons. The promise failed, and the "star effect" negatively drove the market trend Didi is always a beautiful side to show in front of the public. What we often hear is that "multiple product lines go hand in hand, occupying the vast majority of China's travel market", "based on Tunisia Phone Number List big data and advanced algorithms, it has made great contributions to the establishment of a city's smart transportation system" Today Didi has received a new round of financing"...From the perspective of brand communication of the company, such exposure is necessary.
But the advantages and disadvantages are the same, such high-intensity exposure forces the problems between Didi and consumers to be expanded If its promises of high subsidies, low prices, and convenience are flawed, it will Tunisia Phone Number List lead to a terrifying storm of public opinion. The increase in volume does not increase in quality, and the dislocation of the service system is difficult to ensure high Tunisia Phone Number List premium capabilities In fact, the price increase cannot be entirely blamed on Didi, and I believe that consumers can also interpret this issue reasonably. If Didi wants to make a profit, it is nothing more than making a certain amount of cash from the two most important objects—drivers and passengers. In the perception of users, the price increases, and the corresponding service and response speed should also be improved.
Only in this way can users accept your "premium" and pay for the service. However, there has been no significant improvement in Didi's service system before and after the online car-hailing war. This kind of misalignment will inevitably Tunisia Phone Number List arouse the resentment of users. Product distribution logic leads to two-way selection In the user feedback, more people complained about "can't hit the car". In fact, this problem should be seen from Didi's product distribution logic. Didi adopts two-way selection, that is, the driver has the right to choose the passenger, and the passenger also has the Tunisia Phone Number List right to pass. Increase the price and enhance the ability to match its own needs. The choice must be "yes" and "no", so many times drivers will naturally make choices that are beneficial to themselves, "grabbing" more profitable orders, naturally causing some orders to be super popular, while others are not.